Sr./Associate- Marketing

Gurugram, Haryana, India | Marketing | Full-time

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About SplashLearn

Our vision is to build the most engaging learning experiences that transform children into lifelong learners. We are the world's first scientifically-designed, game-based curriculum spanning Kindergarten to Grade 5.

Loved by a whopping 33 million learners across 150+ countries and trusted by over 440k teachers and 180k schools, SplashLearn is the fastest growing elementary math program in the US. If those numbers seem too abstract, consider this: Every 1 in 3 schools and 1 in 7 elementary school children in the US love SplashLearn!

Backed by Accel Partners and many other prominent investors, SplashLearn has bagged many prestigious edtech awards such as the Stevie Award for the best edtech product, Tabby Award for best business, Parents Choice Award and Best App Ever Award.

What ‘ll you do: Strategy

  • Creating a roadmap to acquire users for SplashLearn app by defining crisp projects and clear impact.

  • Ensure constant improvement and growth in organic visits, downloads, and app store rankings and ratings.

  • Keyword research on an ongoing basis to advise and implement them on the App Store and Play Store.

  • Stay abreast of new tools, trends, and best practices in App Store and Play Store marketing.

  • Communicate regularly with senior leadership, internal stakeholders and marketing team colleagues

    to understand objectives and opportunities.

Data Analytics and Tools

  • Analyze data and present actionable insights for ASO experiments.

  • Dive into the data to detect patterns and uncover insights to optimize our marketing efforts.

  • Knowledge of ASO and analytics tools like App Follow, Mobile Action, App Annie, Sensor Tower,

    iTunes Analytics, Google Analytics, Adjust etc.

Qualification and Skills

  • Analytical person with a strong ability to draw insights from the data

  • Engineering background from top colleges

  • A hustler who can make things move and is ready to do anything necessary to ensure the success

    of the project

  • 1-4 years of experience in mobile or online marketing with a track record of building and execution.

    successful marketing strategies in either of Apple Search Ads (highly preferred), SEM, ASO or SEO

  • Understanding of Apple iTunes App Store and Play Store will be a strong plus

  • Extremely self-motivated person and should be able to work with minimum supervisionA

 

Culture at SplashLearn

At SplashLearn we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.