Assistant Manager-Communication

Gurugram, Haryana, India | Marketing | Full-time

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About SplashLearn

At SplashLearn, our vision is to build the most engaging learning experiences for children that transform them into lifelong learners. We are the world's first scientifically-designed, game-based curriculum spanning Pre-K to Grade 5.

Loved by a whopping 33 million learners across 150+ countries and trusted by over 440k teachers and 77k schools, SplashLearn is the fastest growing elementary math program in the US. If those numbers seem too abstract, consider this: Every 1 in 3 schools and 1 in 7 elementary school children in the US love SplashLearn! 

Backed by Accel Partners, SplashLearn has bagged many prestigious edtech awards such as the NASSCOM Emerge50, Parents Choice and Best App Ever and has been consistently featured among the best apps on the App Store.

 

What we are looking for:

If you're a passionate problem solver who gets a kick out of creating rewarding learning experiences for an audience as diverse as ours (read kids - can't read, can't click on a small button and won't sit straight during a user testing session and their ever possessive parents and ambitious teachers!), we might just have a career-changing opportunity waiting for you.

What you’ll do: Core Responsibilities

  • Understand the core message, its target audience, and the opportunities and constraints of the platform (social media, informational or promotional emails, in-product messages, etc.) the message will be communicated through.

  • Conduct product and market research to understand product features, audience’s pain points, and the language they use to describe their needs and problems. 

  • Brainstorm pitch, visual and copy ideas with the other members of the product and creative team.

  • Present initial ideas covering a variety of communication themes.

  • Create crisp, effective copy that resonates with the brand voice and the visual language of the communication piece, while adhering to the text specifications of different media.

  • Revise copy based on internal feedback and copy performance.

  • Ensure factual and grammatical accuracy in all copywriting.

  • Analyze copy performance, draw meaningful insights and incorporate learnings.

  • Stay up-to-date with the latest trends and adapt them to come up with fresh copy ideas.

  • Work proactively and closely with other teams to ensure consistency in communication

Qualification & Skills

  • At least 3 years of experience as a copywriter for B2B / B2C in an advertising or digital agency environment, including experience in social media and product copywriting.

  • Exceptional writing skills with the ability to write in a range of voices and styles

  • Bachelor’s/Master’s degree in mass communication, English literature or design/creative studies.

  • Strong conceptual skills and expertise in typography and use of photography.

 

Culture at SplashLearn

At SplashLearn, we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.