Sr. Associate/AM - SEO

Gurugram, Haryana, India | Engineering | Full-time

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About SplashLearn

At SplashLearn, our vision is to build the most engaging learning experiences that transform children into lifelong learners. We are the world's first scientifically-designed, game-based curriculum spanning Kindergarten to Grade 5.

Loved by a whopping 33 million learners across 150+ countries and trusted by over 440k teachers and 180k schools, SplashLearn is the fastest growing elementary math program in the US. If those numbers seem too abstract, consider this: Every 1 in 3 schools and 1 in 7 elementary school children in the US love SplashLearn!

Backed by Accel Partners and many other prominent investors, SplashLearn has bagged many prestigious edtech awards such as the Stevie Award for the best edtech product, Tabby Award for best business, Parents Choice Award and Best App Ever Award.

Role

The role of SEO manager is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech. To be successful in this role, your skill set should include exceptional analytical skills. You should also be able to collaborate with various teams; Product, Design and Engineering.

Roles and Responsibilities:

Strategy, Planning and Execution

•Formulate and implement SEO strategy and a roadmap of initiatives to drive testing and growth.
•Enhance SEO performance, drive quality, generate relevant traffic and improve engagement on the website
•Tactical SEO tasks such as continuous optimization of existing content and improving site architecture •Monitoring competitors and keyword research and strategy will be one of the key responsibilities
•Identify new SEO growth opportunities via content gap analysis, keyword opportunities and competitive audits
•Research and implement search engine optimization recommendations
•Develop and implement advanced link building strategies.
•Own the SEO engineering pipeline and drive the execution of SEO projects
•Create editorial plans for the blog and the website to increase organic traffic
•Work closely with PMs, Development team and SME’s to drive SEO projects

Reporting and Analysis

•Execute tests, collect and analyze data and results
•Prepare periodic reports (weekly/monthly/quarterly, as appropriate to the project) that surface important trends and progress in relevant KPI’s
•Audit Website using a variety of tools

Requirements

•4+ years of proven achievement in SEO with a large B2C audience
•In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) •Experience with A/B and multivariate experiments
•Working knowledge of HTML, CSS, and JavaScript development and constraints
•Knowledge of ranking factors and search engine algorithms
•Ability to identify and resolve problems
•Ability to organize, manage, and prioritize tasks
•Up-to-date with the latest trends and best practices in SEO

Culture at SplashLearn

At SplashLearn, we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.