AM- Digital Marketing(Mobile Marketing)

Gurugram, Haryana, India | Full-time

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About SplashLearn

At SplashLearn, our vision is to build the most engaging learning experiences that transform children into lifelong learners. We are the world's first scientifically-designed, game-based curriculum spanning Prekindergarten to Grade 5.
Having raised a recent round of Series C funding and backed by prominent investors such as Owl Ventures and Accel Partners, SplashLearn today is the fastest growing elementary math program in the US. It is loved by a whopping 40 million learners across 150+ countries and trusted by over 750k teachers and 180k schools. If those numbers seem too abstract, consider this: Every 1 in 3 schools and 1 in 7 elementary school children in the US love SplashLearn!

SplashLearn has bagged many prestigious edtech awards such as the Stevie Award for the best edtech product, Tabby Award for best business, Parents Choice Award and Best App Ever Award.

We are looking for a Digital Marketing expert with end-to-end ownership of paid user acquisition for SplashLearn Mweb & apps. The person should be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth, growth & growth.

Responsibilities

Strategy

  • Lead marketing strategy for paid user acquisition for all Mweb & app marketing channels.
  • Manage paid marketing campaigns for web signups and provide projections & budget requirements for the next 12-24 months.
  • Create product requirements for Mweb landing pages for efficient scale from SEM, Display, FB & other Mobile heavy web channels.
  • Constantly look at competitors and provide SWOT analysis and identify their success factors.
  • Keep pace with digital marketing industry trends, new channels and other developments in mobile marketing.

  Execution

  • Should have prior hands-on experience on search, display & app heavy channels.
  • Drive traffic as well as maximize ROI for all paid marketing campaigns.
  • Conceptualize & implement paid marketing campaigns.
  • Drive conversions through re-marketing campaigns. Identify the right channels to re-target users.
  • A/B test: audience targeting, ad copy, creative, landing page and more.
  • Strong understanding of bidding strategies for various ad platforms.

Data Analytics

  • Interpret data, analyze results using statistical techniques to determine actionables
  • Ability to analyze competitor strategies and recommend changes in our strategy.
  • Administer ad platform tools for purposes of targeting, bid optimization, running a/b tests, diagnostic reporting and analysis.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals.
  • Monitor and evaluate results and performance across the major channels.

 Tools

Extensive Knowledge of Ad Platforms: Google App campaigns, Google Ads Mweb campaigns

Must have worked on app channels integration with Adjust/Appsflyer/Branch or similar mobile measurement tools.

Experience on analysing deep insights using competitor insights tools like   SEMrush/Similarweb or similar tools.

Mobile marketing ad platforms experience (AdMob, Adcolony, Airpush) or any other mobile marketing tools, if any.

Experience on any App or mobile web notifications tool like Webengage, Mixpanel, One Signal etc is a plus.

Qualification & Experience

  • Extremely data driven individual with 3+ years of relevant experience
  • Experience with B2C products selling in the US would also be a plus.
  • Experience with app install campaigns with CPA or ROI based targets.

 
Culture at SplashLearn

At SplashLearn,  we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.    

Equal Opportunity: SplashLearn is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
SplashLearn aims to make splashlearn.com accessible to any and all users.  If you have a disability or special need that requires accommodation to navigate our website or complete the application process, please contact hiring@splashlearn.com.
 
Disclosure of sensitive personal data or information: I  have no objection to sharing any sensitive personal data or information and documents,  including but not limited to Government-issued ids such as Aadhaar,  PAN card, Resume,  Name, Gender, Date of  Birth,  Addresses,  Mobile number,  Email,  Education record(s)  and  Employment record(s) with  SplashLearn (or a third party agent appointed by the organization) and authorize them to use it for the purpose of information and document collection and management, as well as verifications and background checks, including but not limited to verification of  ID,  Address,  Employment,  Education,  Police/Court record checks, reference checks, etc., as may be required by them and to conduct such inquiries to verify all such information provided by me. I authorize all individuals, private establishments,  government establishments/agencies, educational institutions,  etc. to release any information as may be required by SplashLearn (or a third party agent appointed by the organization) and I release them from any liability in doing so.