Associate Director - Performance Marketing

Gurugram, Haryana, India | Marketing | Full-time

Apply

About SplashLearn

At SplashLearn, our vision is to build the most engaging learning experiences that transform children into lifelong learners. We are the world's first scientifically-designed, game-based curriculum spanning Prekindergarten to Grade 5.

Having raised a recent round of Series C funding and backed by prominent investors such as Owl Ventures and Accel Partners, SplashLearn today is the fastest growing elementary math program in the US. It is loved by a whopping 40 million learners across 150+ countries and trusted by over 750k teachers and 180k schools. If those numbers seem too abstract, consider this: Every 1 in 3 schools and 1 in 7 elementary school children in the US love SplashLearn!

SplashLearn has bagged many prestigious edtech awards such as the Stevie Award for the best edtech product, Tabby Award for best business, Parents Choice Award and Best App Ever Award.

While we've been around for 10 years, we believe we are just getting started. We are so excited at the chance of having you on-board for the next phase.

Work@SplashLearn

We pride ourselves on being a workplace loved by our employees. We believe in creating a culture that is pure passion & achievement-driven. No man-made problems here- politics, bureaucracy, lack of clarity/purpose- that's a promise.

The only problems you'd find here are intrinsic to the audacious goals we have for ourselves. And these are the problems that our employees really cherish having. We're here to work hard, party hard and make history!

Don't believe us? Check out our Glassdoor and find out what interviewees & employees have to say about us.

About the Role

  • Head the performance marketing function with reporting into one of the founders
  • Lead digital marketing to implement paid marketing strategies and tactics to support growth and acquisition of new customers
  • Set immediate and long-term goals for internal teams. Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.
  • Work on building the go-to-market strategy for new channels, verticals, geographies and work closely with leadership to help scale business
  • Drive marketing on various performance marketing channels and be adept at Media buying, social media marketing, adwords, affiliate marketing, etc.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Partner with internal creative teams to develop integrated marketing messaging and creative execution
  • Budget and execute multi-channel acquisition strategy (digital/offline) in conjunction with the business team's requirements
  • Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic

 

What You'll Need:

  • Preferably post-graduation degree from a premier university and experience in e-commerce/consumer internet companies, travel, or Ed-Tech companies
  • 7+ years of experience in digital marketing, as well as designing and implementing successful marketing campaigns on $2M+ yearly budgets
  • Advanced knowledge of analytics. Ability to synthesize data, make data-driven decisions.
  • Ability to work in a fast-paced challenging environment
  • Strong leadership skills and proven expertise in elevating team performance.
  • Self-motivated and strong collaborator

 

Culture at SplashLearn

At SplashLearn, we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.

 

Equal Opportunity: SplashLearn is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
SplashLearn aims to make splashlearn.com accessible to any and all users.  If you have a disability or special need that requires accommodation to navigate our website or complete the application process, please contact hiring@splashlearn.com.

 

Disclosure of sensitive personal data or information: I  have no objection to sharing any sensitive personal data or information and documents,  including but not limited to Government-issued ids such as Aadhaar,  PAN card, Resume,  Name, Gender, Date of  Birth,  Addresses,  Mobile number,  Email,  Education record(s)  and  Employment record(s) with  SplashLearn (or a third party agent appointed by the organization) and authorize them to use it for the purpose of information and document collection and management, as well as verifications and background checks, including but not limited to verification of  ID,  Address,  Employment,  Education,  Police/Court record checks, reference checks, etc., as may be required by them and to conduct such inquiries to verify all such information provided by me. I authorize all individuals, private establishments,  government establishments/agencies, educational institutions,  etc. to release any information as may be required by SplashLearn (or a third party agent appointed by the organization) and I release them from any liability in doing so.